Most organisations that invite me to work with them do so because their outgoing communications are random and therefore mostly ineffective.
Statements such as this are common place;
we know we need to get organised but we don’t know where to start.
So in this post I will explain how developing a simple strategy will not only help your stress levels but will also bring in the results.
Over and over I hear the person in charge of social media posting say
I just don’t know what to post.
This is simply because there is no plan in place.
Firstly, unless you are a sole trader the social media planning should not be down to one person. Sharing what the organisation wants to communicate is a team responsibility.
When I work with teams we spend a day or two thrashing out the…
Why? (because that should always come first)
Where?
Who?
What?
When?
and How do you know if it’s working?
If you’re not in a position to bring in an external trainer right now don’t worry you can download my simple strategy planner for just £9.50 and get a plan together with your team.
The next step in ending random is to get yourself a big wall calendar (I bet your company got sent one for the holidays) and plan your year. You would be amazed at how many people forget that Christmas happens every December!
Once you know your year’s key dates you can start breaking those down into monthly campaigns. That brings social media in line with the rest of your company, which is exactly where it is meant to be.
By planning your campaigns a month ahead you move out of panic and random and it gives you time to get creative, gather and create great, relevant content that will engage your audience.
Having your content ready in advance means you can schedule your posts, which means you have a consistent presence and more to the point it means your daily time on line can be used for dealing with queries, researching, networking and building relationships – those essential bits that all too often fall off the agenda. And that is where you get the results.
Because it’s hard to get inspiration when you work alone I offer monthly coaching / supervision sessions for the social media manager, to bounce ideas around, get a plan and to provide an accountability partner. If that would work for you / your social media manager drop me an email at jane@janebinnion.com.