It is absolutely brilliant when a company has a social media team delivering great customer care, and believe me that is not always the case.
But… if the rest of the systems are not in place to back up promises made then, quite simply, your customers end up as disappointed as ever.
Binnion Blogs
We just keep on growing – Growing Club 4 and The Sowing Club
If you would like to find out if The Growing Club is right for you, we have a ‘try before you buy’ opportunity – Jane is speaking about The Growing Club at the Small Business Expo’ in Garstang on September 18th. Come along find out more, network, have lunch and if you sign up to join us you even get you £10 back. You can’t say fairer than that now can you!
Seven things women in business can learn from Cat Smith’s election campaign
I have absolutely no idea what the heck is going on with UK politics right now, but recently we had a General Election and Cat Smith our MP significantly increased her majority changing her seat from marginal to solid after just 2 years. I watched her campaign closely and her approach provides some good lessons for women in business.
We never make the same mistake twice…
Lots of things stop us making changes, fear that it will be too costly (without checking), fear of change and general I’m too busyness.
But it’s all just avoidance, hoping something else will change, maybe my specs will just stop falling off my head, maybe we will just stop sabotaging our sales, maybe the perfect marketing plan will appear with your butties. Maybe that member of staff will come to work one day a changed person.
We may get cross with ourselves, we may get frustrated, we may blame others, but at the end of the day we won’t make that change until we are ready, until it becomes important enough to us to matter.
A week of not being Wonder Woman
It’s just all too easy to forget to take care of ourselves , to see what hasn’t been done rather than notice our achievements. So yesterday I took a step back, I noticed all I am juggling and that I have managed to keep my business on track and I reminded myself that I am Good Enough.
Vulnerability versus TMI – Running a business in an era of blurred boundaries
I was brought up with a very clear mantra that you never wash your dirty linen in public, then in March I wrote a very personal article for Guardian Small Business about caring for my mum whilst running a business and I started thinking about at what point vulnerability becomes oversharing.
Love it, hate it, or just confused by it? The new Reply format on Twitter
Last year Twitter decided that they would change the 140 character limit. At the end of March they made a change to how we reply to someone’s tweet so @ names don’t count in the 140 characters, regardless of how many people are included in that reply.
That’s the good news. The bad news is many of us are confused by the change.
Being your own fairy godmother
I had been waiting for things to happen so that I can have the things I want. When my daughter is rich, when I marry a millionaire… Seriously! I laugh now but some how I had learnt that to have things I want I have to wait for external things to happen and judging by the number of people who do the lottery I suspect I’m not alone in that. Which probably means there are a huge number of people out there who never get to act on their dreams.
Getting organised on social media – part 2
Today not one, but three, people told me that they forgot to post their content on twitter during last week’s #LancashireHour. And that’s how it is right? We have good intentions then life happens and we forget.
And I forget that not everyone has figured out the right tools to help them, so this post is about sharing tools that you can use to schedule your social media posts to ensure your good planning actually gets out there.
The Growing Club – A business growth club for women in business.
We know that when coaching is good it significantly increases focus and business productivity, but not everyone can afford a coach.
The Growing Club is an alternative option. It not only makes coaching affordable but also we know that many women did not have the best of experiences of traditional coaching.