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Binnion Blogs

March 3, 2017

Thoughts on thought leadership and social media

jane-on-a-table

This week I ran a workshop for CEOs on Thought Leadership and social media and I decided to share the key points here with you. One of the outcomes desired by CEOs on social media is to be recognised as an expert or a leader in their field. But how do you do that?

Filed Under: Business education, Social media training

February 10, 2017

An End To Random, Unless Random Is Your Social Media Strategy

Posting with INTENT

Most organisations that invite me to work with them do so because their outgoing communications are random and therefore mostly ineffective. Statements such as this are common place; we know we need to get organised but we don’t know where to start. So in this post I will explain how developing a simple strategy will […]

Filed Under: Business growth, Social media tips

January 13, 2017

Social media for business – your Dos and Don’ts

Women in business

Whenever I deliver team training on social media for businesses I am asked for a list of Dos and Don’ts. Once we get beyond the obvious ones like don’t swear, don’t react in anger or frustration, don’t go online drunk and don’t slag off your customers….. we then start getting into a discussion about the organisation’s tone of […]

Filed Under: Business education, Online reputation management, Social media policy, Social media tips, Social media training Tagged With: social media for business

January 2, 2017

Here’s 2017 – looking quite a lot like 2016!

Women in business

This post is  for each and every one of us who still falls into the trap of looking at others and feeling intimidated by their success. That’s just the bit we see, just the bit they show to the world. We don’t see how they fell on their ass 100 times a year, because it isn’t cool to share those bits – the bits with snot and tears.

Filed Under: Business education, Women in business

December 15, 2016

Don’t get mad get even – a book for our social media brains

Colin-goodwins-book-dont-get-mad-get-even

I don’t normally do book reviews but it is nearly Christmas and this book is a book for our social media brains. Last month I had the pleasure of being asked by  Lancashire author Colin Goodwin to coach him in using social media to help him promote his books, and he kindly gave me a copy to read. Now […]

Filed Under: Social media training Tagged With: lancashire

December 5, 2016

From DAPL to fracking in Lancashire – The struggle of profit Vs the environment

Women in business

I had reached the decision with the DAPL fight that the water protectors could never be allowed to win as they are essentially calling out greedy corporations who see only $$$$$.
The pipe line can be diverted, the issue there, and here, is now a battle between  long term sustainability and short term profit making.

Filed Under: Business growth, Ethical sales skills Tagged With: lancashire, The ethical business

October 31, 2016

Hats off to Forever – Social media and the direct sales industry

Forever has created a 10 week count down to Christmas social media planner for their agents, giving them ideas and a structure, thus creating a consistent message around the world. Both simple and brilliant. So well done Forever

Filed Under: Business education, Business growth, Social media tips

October 21, 2016

Responding to recommendation requests on LinkedIn – demystified

A little while ago LinkedIn changed the way they send recommendation requests and I’m aware that people are getting in a pickle. So this post is a simple step by step guide to the process of responding to a recommendation request by one of your connections.

Filed Under: Business education, Business growth, Social media tips, Social media training

October 5, 2016

On a mission to put the social back into social media

I noticed that the busier I got the less I was following my own philosophy of building relationships on twitter, so I made a decision that for 2 weeks I would follow back every real tweeter that followed me and I would start a conversation with an open question  (I did sociology degree so I know about these things!).

Filed Under: Business growth, Social media policy, Social media tips, Social media training

September 26, 2016

#Malmo – a lesson on the spreading of racial hatred on twitter

Sharing bullshit on social media

While researching for my column I checked out what was trending on Sunday evening and I saw news breaking about #Malmo. People were tweeting about explosions and terrorist attacks in Sweden, claiming a news blackout by the BBC and Sky. I checked and there was indeed nothing about it in the news but I was wary about the tone of the tweets as they were pretty hard line anti-Islam

Filed Under: Online reputation management, Online safety, Social media policy, Social media tips, Social media training

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