This week I ran a workshop for CEOs on Thought Leadership and social media and I decided to share the key points here with you. One of the outcomes desired by CEOs on social media is to be recognised as an expert or a leader in their field. But how do you do that?
An End To Random, Unless Random Is Your Social Media Strategy
Most organisations that invite me to work with them do so because their outgoing communications are random and therefore mostly ineffective. Statements such as this are common place; we know we need to get organised but we don’t know where to start. So in this post I will explain how developing a simple strategy will […]
Social media for business – your Dos and Don’ts
Whenever I deliver team training on social media for businesses I am asked for a list of Dos and Don’ts. Once we get beyond the obvious ones like don’t swear, don’t react in anger or frustration, don’t go online drunk and don’t slag off your customers….. we then start getting into a discussion about the organisation’s tone of […]
Here’s 2017 – looking quite a lot like 2016!
This post is for each and every one of us who still falls into the trap of looking at others and feeling intimidated by their success. That’s just the bit we see, just the bit they show to the world. We don’t see how they fell on their ass 100 times a year, because it isn’t cool to share those bits – the bits with snot and tears.
Don’t get mad get even – a book for our social media brains
I don’t normally do book reviews but it is nearly Christmas and this book is a book for our social media brains. Last month I had the pleasure of being asked by Lancashire author Colin Goodwin to coach him in using social media to help him promote his books, and he kindly gave me a copy to read. Now […]
From DAPL to fracking in Lancashire – The struggle of profit Vs the environment
I had reached the decision with the DAPL fight that the water protectors could never be allowed to win as they are essentially calling out greedy corporations who see only $$$$$.
The pipe line can be diverted, the issue there, and here, is now a battle between long term sustainability and short term profit making.
Hats off to Forever – Social media and the direct sales industry
Forever has created a 10 week count down to Christmas social media planner for their agents, giving them ideas and a structure, thus creating a consistent message around the world. Both simple and brilliant. So well done Forever
Responding to recommendation requests on LinkedIn – demystified
A little while ago LinkedIn changed the way they send recommendation requests and I’m aware that people are getting in a pickle. So this post is a simple step by step guide to the process of responding to a recommendation request by one of your connections.
On a mission to put the social back into social media
I noticed that the busier I got the less I was following my own philosophy of building relationships on twitter, so I made a decision that for 2 weeks I would follow back every real tweeter that followed me and I would start a conversation with an open question (I did sociology degree so I know about these things!).
#Malmo – a lesson on the spreading of racial hatred on twitter
While researching for my column I checked out what was trending on Sunday evening and I saw news breaking about #Malmo. People were tweeting about explosions and terrorist attacks in Sweden, claiming a news blackout by the BBC and Sky. I checked and there was indeed nothing about it in the news but I was wary about the tone of the tweets as they were pretty hard line anti-Islam