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Binnion Blogs

August 12, 2016

How to survive social media overwhelm during times of political upheaval.

The expression ignorance is bliss feels spot on right now, but whilst I’m frequently tempted to move to an off grid remote island I know that I need to understand what’s going on out there. I totally appreciate and celebrate the shift towards transparency and accountability brought about by social media, but it does mean we are confronted with disturbing issues on an almost daily basis.

Filed Under: Business education, Online safety, Social media tips, Social media training Tagged With: social media

August 4, 2016

On blogging and guest blogging – marketing for the small business

blogging-for-business-group

In the July Growing Club session we ran a class on  marketing, which is still an area that many small business owners feel icky about. This is often because they feel it requires a huge budget, or that they don’t have the skills. But we need to get our heads around our marketing or we will waste […]

Filed Under: Business education, Business growth, Women in business Tagged With: blogging, Marketing strategy, small business

July 29, 2016

13 top business tips I learnt from my dog

miffy-and-jane

I got my beautiful dog from local rescue centre Wolfwood shortly after going self employed and she’s the best business decision I’ve made. Five years on I’ve learnt so much from her that I thought I’d share the top 12 lessons.

Filed Under: Business education, Business growth, Women in business

July 23, 2016

The political is personal – sustaining ourselves when our passion is our work.

judi-marshall-at sheissustainable

This week I’ve been fortunate enough to attend the #SheisSustainable conference at Lancaster University, spend a whole day with my business coach and end the week with a gong bath! So I feel well and truly topped up and grounded around my business. The She is Sustainable event was a very interesting 2 days looking at issues for women in the sustainability […]

Filed Under: Business education, Business growth, Women in business Tagged With: coaching

July 7, 2016

The end of secrets and lies – a call for transparency

Jane Binnion the naked sales trainer

People feel cheated when they are lied to, whether that’s buying a product, or a government. And that can never end well. The UK population is demanding transparency and accountability and we CAN handle it.

Filed Under: Business education, Business growth, Customer care

June 15, 2016

Can women have it all? – Dealing with overwhelm

With record levels of anxiety and burnout amongst women the question of Can women have it all? is back on the agenda. I argue that yes we can, but first we have to decide what that ‘all’ actually is.

Filed Under: Business education, Women in business Tagged With: spinning plates

June 4, 2016

Do learning institutions have a responsibility to be ethical role models?

Every now and then something smacks me around the head and makes me wonder if I slipped into a parallel universe in my sleep. I lose my equilibrium for a while (thank goodness Facebook also exists in this parallel universe and my Facebook friends come on the journey with me).
This week was one of those times, as I read that Lancaster Uni invests in the tobacco industry…

Filed Under: Business education Tagged With: The ethical business

April 24, 2016

Why customers don’t need to know your hourly rate – a confession

I’ve always been told never to give quotes using an hourly rate. This week an experience with a trader I really trust made me fully understand why. This is a confession and my light bulb moment!

Filed Under: Business education, Business growth, Customer care, Ethical sales skills, Sales skills, Self employment, Women in business Tagged With: business education, ethical sales skills

March 21, 2016

What can I do? How to make a difference – one pledge at a time

This year International Women’s Day was Pledge for Parity. With so much chaos in the world sometimes it feels hard to know how to make a difference. This is what we did

Filed Under: Women in business

January 23, 2016

You go on a blogging course and look what happens!

Sally Wilkinson was a terrified blogger who turned up on session 2 of my Blogging for Beginners course with a blog that I just had to share

Filed Under: Digi inclusion, Social media training Tagged With: Blogging for Beginners

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    • Are your customer care systems letting your social media team down?
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    Director Jane Binnion

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