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Home > Binnion Blogs > Business education

Business education

November 8, 2017

Are your customer care systems letting your social media team down?

two-left-hand-cushions

It is absolutely brilliant when a company has a  social media team delivering great customer care, and believe me that is not always the case.
But… if  the rest of the systems are not in place to back up promises made then, quite simply, your customers end up as disappointed as ever.

Filed Under: Business education, Customer care

July 8, 2017

Seven things women in business can learn from Cat Smith’s election campaign

Cat-Smith-MP and-The-Growing-Club

I have absolutely no idea what the heck is going on with UK politics right now, but recently we had a General Election and Cat Smith our MP significantly increased her majority changing her seat from marginal to solid after just 2 years. I watched her campaign closely and her approach provides some good lessons for women in business.

Filed Under: Business education, Business growth, Women in business Tagged With: The Growing Club

June 19, 2017

We never make the same mistake twice…

glasses-and-neck-cord

Lots of things stop us making changes, fear that it will be too costly (without checking), fear of change and  general I’m too busyness.
But it’s all just avoidance, hoping something else will change, maybe my specs will just stop falling off my head, maybe we will just stop sabotaging our sales, maybe the perfect marketing plan will appear with your butties. Maybe that member of staff will come to work one day a changed person.
We may get cross with ourselves, we may get frustrated, we may blame others, but at the end of the day we won’t make that change until we are ready, until it becomes important enough to us to matter.

Filed Under: Business education, Business growth

June 7, 2017

A week of not being Wonder Woman

I-am-good-enough

It’s just all too easy to forget to take care of ourselves , to see what hasn’t been done rather than notice our achievements.  So yesterday I took a step back, I noticed all I am juggling and that I have managed to keep my business on track and I reminded myself that I am Good Enough.

Filed Under: Business education, Women in business

April 18, 2017

Vulnerability versus TMI – Running a business in an era of blurred boundaries

Jane Binnion

I was brought up with a very clear mantra that you never wash your dirty linen in public, then in March I wrote a very personal article for Guardian Small Business about caring for my mum whilst running a business and I started thinking about at what point vulnerability becomes oversharing.

Filed Under: Business education, Women in business Tagged With: coaching

March 22, 2017

Getting organised on social media – part 2

postit-reminders-to-tweet

Today not one, but three, people told me that they forgot to post their content on twitter during last week’s #LancashireHour.  And that’s how it is right? We have good intentions then life happens and we forget.
And I forget that not everyone has figured out the right tools to help them, so this post is about sharing tools that you can use to schedule your social media posts to ensure your good planning actually gets out there.

Filed Under: Business education, Social media training Tagged With: social media for business

March 3, 2017

Thoughts on thought leadership and social media

jane-on-a-table

This week I ran a workshop for CEOs on Thought Leadership and social media and I decided to share the key points here with you. One of the outcomes desired by CEOs on social media is to be recognised as an expert or a leader in their field. But how do you do that?

Filed Under: Business education, Social media training

January 13, 2017

Social media for business – your Dos and Don’ts

Women in business

Whenever I deliver team training on social media for businesses I am asked for a list of Dos and Don’ts. Once we get beyond the obvious ones like don’t swear, don’t react in anger or frustration, don’t go online drunk and don’t slag off your customers….. we then start getting into a discussion about the organisation’s tone of […]

Filed Under: Business education, Online reputation management, Social media policy, Social media tips, Social media training Tagged With: social media for business

January 2, 2017

Here’s 2017 – looking quite a lot like 2016!

Women in business

This post is  for each and every one of us who still falls into the trap of looking at others and feeling intimidated by their success. That’s just the bit we see, just the bit they show to the world. We don’t see how they fell on their ass 100 times a year, because it isn’t cool to share those bits – the bits with snot and tears.

Filed Under: Business education, Women in business

October 31, 2016

Hats off to Forever – Social media and the direct sales industry

Forever has created a 10 week count down to Christmas social media planner for their agents, giving them ideas and a structure, thus creating a consistent message around the world. Both simple and brilliant. So well done Forever

Filed Under: Business education, Business growth, Social media tips

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Recent posts

  • Are your customer care systems letting your social media team down?
  • We just keep on growing – Growing Club 4 and The Sowing Club
  • Seven things women in business can learn from Cat Smith’s election campaign
  • We never make the same mistake twice…
  • A week of not being Wonder Woman

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    • Are your customer care systems letting your social media team down?
    • We just keep on growing – Growing Club 4 and The Sowing Club
    • Seven things women in business can learn from Cat Smith’s election campaign
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    • A week of not being Wonder Woman

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    Director Jane Binnion

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