I’ve spent the last few days on a mad mission in the #pitchtorich competition, which, in case you missed it, was to win a chance to pitch to Richard Branson. The winner in each of 3 categories gets a cash injection plus lots of other support. Nice eh!
I didn’t make the top 50, but I’m so glad I did it and this is what I learnt…
Business education
The unsustainability of unreliable.
Last week I was waiting for a piece of work from someone and it didn’t come. After 2 reminders I got an email saying they had to prioritise something that they considered more important! It got me thinking about how much time I have wasted working with unreliable suppliers.
Why we launched Women on the Web
On International Womens Day Sharon Jackson and I Launched We Are WOW to simplify the digi-world and empower people to use the tools that we be useful to them.
Bringing a new product to market? How do you get the Know Like Trust element?
A big issue for people launching a new business is, how do you present something to people that haven’t yet come to Know, Like and Trust you? Finding the language to share with our target market is not an easy task and far too many of us get this wrong. It’s all very well being all over social media, but if people don’t get what we do, we are wasting our time.
The 5 Whys approach to dealing with your social media fails.
Often when dealing with a physical problem we deal with the symptoms not the root cause, we do that in our organisations too. So before you say that social media doesn’t work for you try the 5 Whys and see what happens.
Sales Skills for Artytypes – a Q&A with Lisa Hooper of Hoopoe Prints
I have one claim to fame and that is that I have been friends with artist Lisa Hooper for a very long time. So when I was asked to run a sales skills seminar for Lancaster artists it was a great excuse to do a Q&A with her.
Are business growth schemes being dominated by the male agenda?
‘Women in business’ needs to be on the agenda in Lancashire and nationally. Cumbria has invested a small part of their budget into women in business and has seen significant economic growth as a result. Why would we not want to follow suit?
The marketing team is connected to the sales team, the sales team is connected to the…
In deciding to get a long term shoulder problem fixed, Jane Binnion had a eureka moment regarding the need for holistic, joined up thinking, if we want our organisations to be healthy and fully functional.
Can’t Sell? Won’t Sell? Seeing a connection between cooking and selling.
As I was coming towards the end of writing my book The Heart of Sales I got a connection for myself between cooking and sales!
I don’t much like cooking and so have told myself that I can’t cook. But not cooking is not sustainable for a healthy life, in the same way that not selling means your business or organisation isn’t sustainable.
Trick or Treat? 5 horrifying social media behaviours guaranteed to make you scream!
Social media is still relatively new so of course we all make mistakes, but just for Halloween fun I’ve pulled together some of the worst, and amazingly common, horrible behaviours that will have you wanting to hide under your duvet!