Time after time when I ask people “who are your potential clients” I get the answer “everyone”. Then we go through the process of unpacking that. In business you need to know Who you want to talk to and Why. List building is a crucial part of business growth, and yet it is so often overlooked.
Increasingly employers just hand over responsibility for the company social media to the youngest person in the office just because they are young and therefore must understand social media. But just because someone has been on twitter since they were 15 does not mean they understand social media etiquette, or your business well enough for you to just hand over the company voice with no training or support.
Back in May I wrote ‘What if organisations stopped being scared and got the whole team on board with their social media strategy?’ Then this summer I was invited to deliver team training for Safety Management UK a Fire Risk Assessments & Fire Safety Training organisation, an organisation that encourages all the team to use social media in work time.
Most small business owners work very hard to bring a new product to market, but then quickly discover that all that hard work put into production isn’t enough. How can you get attention for your new product with so much noise around?
While we were in Scotland this summer we ate at a number of venues, but the Real Food Cafe, an independent cafe in Tyndrum, really caught my attention. Here’s why…
Do you wobble now and then? Do you lose confidence in yourself as a business owner and wonder if stacking shelves in the supermarket would be a great relief? Four months ago I wrote a guest blog for September Woman on the pressure of not owning up to having a wobble. The blog […]
Social media policies are increasingly popular, yet costly mistakes are still being made. What if we put less emphasis on having a piece of paper and made a commitment to train our staff, build a fully inclusive strategy and have the whole team as your customer care eyes and ears?
Honey Maid was heavily criticised for a previous advert by people who take a homophobic stance in life. This company could have got scared and panicked , but they didn’t, they stood their ground and came back with this wonderful, non aggressive response.
I discovered that Hellmann’s are knowingly selling a faulty product. I was intrigued enough to start doing a bit of research and found some interesting worm cans.
The first time I presented a seminar to a lecture theatre full of people pretty much everything that could go wrong did! rather than give up I decided I needed some more training, I couldn’t find any so Certain Curtain came to the rescue with this course starting in May.