The more we can be clear about what we are and what we offer the easier it is for people to decide if they want to follow us/ trust us / buy from, us or keep well away from us!
It’s funny isn’t it how we try to fit in when it is in fact really important to stand out. The grey skies of winter got me thinking of my need to break out of greyness and show my colours.
Is there a place for The Close in ethical selling? A little while ago I was at a fantastic women’s conference with some brilliant speakers. One of the speakers was an award winning business coach. She was a great speaker and I really liked her alternative approach. One of the things she talked about […]
We all need help from time to time and running your own business can be very isolating. Plus quite a few of us still do the super hero act don’t we?
The hard bit isn’t finding people willing to help, the hard bit is figuring out what we need. The more specific we can be the easier it is to find the right people to help us.
This year my customers will be coming out from behind their logo and building successful relationships that will grow their organisation.
On June 11th we have the 2nd Lancaster Social Network event This is an open, cross sector, networking event and it is free as White Cross Business Park have provided accommodation free of charge – you just have to pay for your brew. There are no restrictions on entry, no requirements and we aim to meet […]
Transparency and accountability is the new business model, whether you are a sole trader, a head teacher, or run a country. Unethical behaviour is being exposed. Change is coming and it’s coming fast.
Sitting Pretty Tea shop, Galgate is opening again on Friday, but my Blogging for Beginners participants got to sample a range of Vicky’s amazing teas in a private session.
If we do not treat our own customers as well as we possibly can, then not only are we being unethical but, with the speed of communication now, we will soon be caught out.
In February we ran Getting Seen in Lancaster. Getting Seen 2 is in Garstang in October In February this year a team of us ran Getting Seen, a marketing master-class for organisations who do their marketing in-house. This came about because we were hearing heartbreaking stories of small businesses wasting literally thousands of pounds […]