Social media has created a communication revolution and it’s not going away. This has an obvious impact on business too and many businesses are still trying to get to grips with it all, so here are my 5 Top Tips on social media for business use.
Facebook for business
All signs are that 2015 will see social media having an even bigger impact on organisations – which means more decisions about resources. So here are four options and some Top Tips, to help you think about managing your social media successfully in 2015 .
Increasingly employers just hand over responsibility for the company social media to the youngest person in the office just because they are young and therefore must understand social media. But just because someone has been on twitter since they were 15 does not mean they understand social media etiquette, or your business well enough for you to just hand over the company voice with no training or support.
Social media is still relatively new so of course we all make mistakes, but just for Halloween fun I’ve pulled together some of the worst, and amazingly common, horrible behaviours that will have you wanting to hide under your duvet!
If you’ve been on Facebook lately you might have been surprised to see David Cameron popping up in your news-feed. Don’t worry the government haven’t hacked your Facebook account and added David as a friend. His marketing team have cottoned on to the fact that Facebook is a very inexpensive way to get in front of a large audience.
Back in May I wrote ‘What if organisations stopped being scared and got the whole team on board with their social media strategy?’ Then this summer I was invited to deliver team training for Safety Management UK a Fire Risk Assessments & Fire Safety Training organisation, an organisation that encourages all the team to use social media in work time.
We need to train ourselves to stop and think “Who will see this?” and not share pictures of other people without permission – just in case. I grew up with the saying, “it’s not my news to share”. I think that’s possibly a good rule for social media. If someone wants people to know their news, they will tell them themselves.
When we hear news that 2 week waiting time to get to see a GP is standard, Doctors will vote on whether to charge patients for GP appointments, and 93 year old woman told to find a new GP, it ‘s unsurprising that people are confused and more than a little worried. So GP’s surgeries finding effective ways to communicate outwards to their community is well overdue.
There are all sorts of info-graphics, algorithms statistics, webinars and best-selling books on how to use Facebook for business. This man hasn’t read any of them, but the way Mark used Facebook last month is probably the best lesson anyone could ever have. This is how Facebook for business really works… Mark […]
Do you sometimes feel overwhelmed by social media? It doesn’t matter if you are a sole trader or the social media manager for an organisation, it gets us all. Which platforms to use? What to post? How much time to spend on there? How do I know if it’s working? I made this vlog based on many of the comments I hear, because with a plan and good support, it doesn’t have to be like that.