Whenever I deliver team training on social media for businesses I am asked for a list of Dos and Don’ts. Once we get beyond the obvious ones like don’t swear, don’t react in anger or frustration, don’t go online drunk and don’t slag off your customers….. we then start getting into a discussion about the organisation’s tone of […]
Online reputation management
#Malmo – a lesson on the spreading of racial hatred on twitter
While researching for my column I checked out what was trending on Sunday evening and I saw news breaking about #Malmo. People were tweeting about explosions and terrorist attacks in Sweden, claiming a news blackout by the BBC and Sky. I checked and there was indeed nothing about it in the news but I was wary about the tone of the tweets as they were pretty hard line anti-Islam
Putting Your Heart Into Sales
Whether you run a business or a charity, the skills of selling are vital to secure your future, and yet this is the side of business that people struggle with most. But selling does not have to be, and should not be, the dirty side of business. In her new book, The Heart of Sales, Jane Binnion takes us through the skills needed to sell successfully without selling out!
Are you listening? Using social media to pay attention to your customers
In trying to communicate better with a white goods company that had me going round in circles I took to Twitter. They weren’t there, but what I did find led to this short vlog.
The unsustainability of unreliable.
Last week I was waiting for a piece of work from someone and it didn’t come. After 2 reminders I got an email saying they had to prioritise something that they considered more important! It got me thinking about how much time I have wasted working with unreliable suppliers.
Are we being respectful of our children’s privacy on social media?
February 10th was Safer Internet Day with the theme of ‘Lets create a better internet together”.
The day was about understanding the positives of the online world, but also highlighted that as many as a third of young people are still being bullied on-line.
I do, of course, worry about some of the things that young people share on-line, but I must say that I worry more about what is perhaps the elephant in the room – what parents are sharing about their children
Young People and Social Media – Leave Those Kids Alone!
As an ex-youth worker and a mum of a teen, I do worry about the UK’s attitude towards our young people. I am however aware of one group that are very keen to be seen everywhere that young people hang out – and that’s marketers. Which means young people do not have a safe site to hang out on.
Are you a digi-device addict, or has the digi world passed you by?
As 2014 draws to a close, just for fun I thought I’d share a little old fashioned seasonal quiz to check how addicted you are to the digital world – just in case you are still thinking about your New Year Resolutions.
Too busy to tweet, but don’t want to get left behind in 2015? 4 options for managing your social media.
All signs are that 2015 will see social media having an even bigger impact on organisations – which means more decisions about resources. So here are four options and some Top Tips, to help you think about managing your social media successfully in 2015 .
Your Social Media Policy, What Is It Good For…?
There is an increase in disciplinary cases and people losing their jobs over supposed misuse of social media. Social media is so new that employment law is still to catch up. In this post I look at the issues around your social media policy, is it worth the paper its printed on? and some top tips for producing a useful and meaningful policy.