Back in May I wrote ‘What if organisations stopped being scared and got the whole team on board with their social media strategy?’ Then this summer I was invited to deliver team training for Safety Management UK a Fire Risk Assessments & Fire Safety Training organisation, an organisation that encourages all the team to use social media in work time.
Online reputation management
We need to train ourselves to stop and think “Who will see this?” and not share pictures of other people without permission – just in case. I grew up with the saying, “it’s not my news to share”. I think that’s possibly a good rule for social media. If someone wants people to know their news, they will tell them themselves.
A version of this article first appeared in Jane Binnion’s column in the Lancaster Guardian What is ‘The right to be forgotten’ ? One of the concerns that people talk to me about is, with so much information being on- line, can old information be dragged up and used against you? – as in the […]
Social media policies are increasingly popular, yet costly mistakes are still being made. What if we put less emphasis on having a piece of paper and made a commitment to train our staff, build a fully inclusive strategy and have the whole team as your customer care eyes and ears?
The young people and social media debate is now on a par with the sex education debate. Who should teach our young people to keep safe, teachers, or parents?
If a skilled and experienced social media manager can make a mistake like the guy from US Airways, what about all those who have just been given the job with no training?
Honey Maid was heavily criticised for a previous advert by people who take a homophobic stance in life. This company could have got scared and panicked , but they didn’t, they stood their ground and came back with this wonderful, non aggressive response.
I discovered that Hellmann’s are knowingly selling a faulty product. I was intrigued enough to start doing a bit of research and found some interesting worm cans.
The more we can be clear about what we are and what we offer the easier it is for people to decide if they want to follow us/ trust us / buy from, us or keep well away from us!
I am increasingly hearing organisations asking for a social media policy to be drawn up. It’s great to have a policy on important issues, but what do you do then? if your staff don’t actually understand your policy then it’s just a waste of time, paper and money.
#Think. If the policy is important enough to be written then surely it must be worth training your staff so that they understand it too?