Transparency and accountability is the new business model, whether you are a sole trader, a head teacher, or run a country. Unethical behaviour is being exposed. Change is coming and it’s coming fast.
Online reputation management
If we do not treat our own customers as well as we possibly can, then not only are we being unethical but, with the speed of communication now, we will soon be caught out.
Communication tools have developed so fast that a large percentage of our adult population simply do not understand the consequences of sharing on social media. A policy certainly helps, but just drawing up a policy for people to sign does not mean that they understand the implications. It will cover the employer, but an employee losing their job, or accidentally publishing something on line that is harmful to the organisation is still costly all round.
Karen Dean was made redundant after 35 years with the same great company. Back on the job market she realised she needed to get to grips with social media. This is guest blog from Karen.
As a result of hearing about so many costly mistakes by organisations and employees on social media, I took a look at existing social media policies. I have a background in policy myself so I know all about what happens to those wordy documents. As a new member of staff you are bombarded with paper work and have to have them signed and returned within days. If they get read we are lucky. If they are understood it’s a miracle!
A group of teenagers from Lancaster and Morecambe College share their top 12 tips for parents to keep their children safe on Facebook.
So it’s half term here in Lancashire, and it’s pretty safe to say that a fair few teenagers are entertaining themselves on line. Do you know what they are viewing and sharing? Not understanding is not enough, so this is the start of a series of blogs about on line safety for you and your child.
Lancaster’s Social Surgery, a free support service for charities and community groups. A space for you to work on your social media with support and ask whatever questions you need to.