I’ve always been told never to give quotes using an hourly rate. This week an experience with a trader I really trust made me fully understand why. This is a confession and my light bulb moment!
Three companies that are using social media marketing to speak positively to young women.
**Beware, you may need tissues! There’s a lot of debate lately as to whether or not you should show what you stand for and what you believe in, as it may alienate your prospects. That is true and that exact thing happened to me. A man invited me to connect on LinkedIn, so as usual […]
Putting Your Heart Into Sales
Whether you run a business or a charity, the skills of selling are vital to secure your future, and yet this is the side of business that people struggle with most. But selling does not have to be, and should not be, the dirty side of business. In her new book, The Heart of Sales, Jane Binnion takes us through the skills needed to sell successfully without selling out!
Bringing a new product to market? How do you get the Know Like Trust element?
A big issue for people launching a new business is, how do you present something to people that haven’t yet come to Know, Like and Trust you? Finding the language to share with our target market is not an easy task and far too many of us get this wrong. It’s all very well being all over social media, but if people don’t get what we do, we are wasting our time.
Sales Skills for Artytypes – a Q&A with Lisa Hooper of Hoopoe Prints
I have one claim to fame and that is that I have been friends with artist Lisa Hooper for a very long time. So when I was asked to run a sales skills seminar for Lancaster artists it was a great excuse to do a Q&A with her.
It started with a list – The importance of prospect lists for business growth.
Time after time when I ask people “who are your potential clients” I get the answer “everyone”. Then we go through the process of unpacking that. In business you need to know Who you want to talk to and Why. List building is a crucial part of business growth, and yet it is so often overlooked.
Mission Statements, PAH! I want a story!
While we were in Scotland this summer we ate at a number of venues, but the Real Food Cafe, an independent cafe in Tyndrum, really caught my attention. Here’s why…
Training Human Sales Staff
Now we all know very well that people buy from people they know like and trust, and so it would seem that there is something deeply fundamental getting lost in the sales training process. In this new business era of transparency and accountability, the need for good customer engagement is crucial.
Filling the Skills Gap – The Alternative
On May 1st, Phil Jones is coming up to Lancaster to run a FREE event for young people and the unemployed.
Social Media, Reaching those Hard to Reach Places
Why public funded organisations can no longer afford to ignore social media.