We need to train ourselves to stop and think “Who will see this?” and not share pictures of other people without permission – just in case. I grew up with the saying, “it’s not my news to share”. I think that’s possibly a good rule for social media. If someone wants people to know their news, they will tell them themselves.
Social media policy
When we hear news that 2 week waiting time to get to see a GP is standard, Doctors will vote on whether to charge patients for GP appointments, and 93 year old woman told to find a new GP, it ‘s unsurprising that people are confused and more than a little worried. So GP’s surgeries finding effective ways to communicate outwards to their community is well overdue.
Social media policies are increasingly popular, yet costly mistakes are still being made. What if we put less emphasis on having a piece of paper and made a commitment to train our staff, build a fully inclusive strategy and have the whole team as your customer care eyes and ears?
The young people and social media debate is now on a par with the sex education debate. Who should teach our young people to keep safe, teachers, or parents?
If a skilled and experienced social media manager can make a mistake like the guy from US Airways, what about all those who have just been given the job with no training?
Communication tools have developed so fast that a large percentage of our adult population simply do not understand the consequences of sharing on social media. A policy certainly helps, but just drawing up a policy for people to sign does not mean that they understand the implications. It will cover the employer, but an employee losing their job, or accidentally publishing something on line that is harmful to the organisation is still costly all round.
Together with Digienable, we have just run the first all female led social media conference here in Lancashire. This is why..
As a result of hearing about so many costly mistakes by organisations and employees on social media, I took a look at existing social media policies. I have a background in policy myself so I know all about what happens to those wordy documents. As a new member of staff you are bombarded with paper work and have to have them signed and returned within days. If they get read we are lucky. If they are understood it’s a miracle!
This week I had a 20 minute spot on social media at a Lancaster business growth event. It can be hard to know…
Customer feedback is crucial for business growth, both positive and negative. Social media is a perfect tool for listening and responding.