Last year Twitter decided that they would change the 140 character limit. At the end of March they made a change to how we reply to someone’s tweet so @ names don’t count in the 140 characters, regardless of how many people are included in that reply.
That’s the good news. The bad news is many of us are confused by the change.
Social media tips
An End To Random, Unless Random Is Your Social Media Strategy
Most organisations that invite me to work with them do so because their outgoing communications are random and therefore mostly ineffective. Statements such as this are common place; we know we need to get organised but we don’t know where to start. So in this post I will explain how developing a simple strategy will […]
Social media for business – your Dos and Don’ts
Whenever I deliver team training on social media for businesses I am asked for a list of Dos and Don’ts. Once we get beyond the obvious ones like don’t swear, don’t react in anger or frustration, don’t go online drunk and don’t slag off your customers….. we then start getting into a discussion about the organisation’s tone of […]
Hats off to Forever – Social media and the direct sales industry
Forever has created a 10 week count down to Christmas social media planner for their agents, giving them ideas and a structure, thus creating a consistent message around the world. Both simple and brilliant. So well done Forever
Responding to recommendation requests on LinkedIn – demystified
A little while ago LinkedIn changed the way they send recommendation requests and I’m aware that people are getting in a pickle. So this post is a simple step by step guide to the process of responding to a recommendation request by one of your connections.
On a mission to put the social back into social media
I noticed that the busier I got the less I was following my own philosophy of building relationships on twitter, so I made a decision that for 2 weeks I would follow back every real tweeter that followed me and I would start a conversation with an open question (I did sociology degree so I know about these things!).
#Malmo – a lesson on the spreading of racial hatred on twitter
While researching for my column I checked out what was trending on Sunday evening and I saw news breaking about #Malmo. People were tweeting about explosions and terrorist attacks in Sweden, claiming a news blackout by the BBC and Sky. I checked and there was indeed nothing about it in the news but I was wary about the tone of the tweets as they were pretty hard line anti-Islam
How to survive social media overwhelm during times of political upheaval.
The expression ignorance is bliss feels spot on right now, but whilst I’m frequently tempted to move to an off grid remote island I know that I need to understand what’s going on out there. I totally appreciate and celebrate the shift towards transparency and accountability brought about by social media, but it does mean we are confronted with disturbing issues on an almost daily basis.
Social Media for Business Use – 5 Top Tips
Social media has created a communication revolution and it’s not going away. This has an obvious impact on business too and many businesses are still trying to get to grips with it all, so here are my 5 Top Tips on social media for business use.
Three companies that are using social media marketing to speak positively to young women.
**Beware, you may need tissues! There’s a lot of debate lately as to whether or not you should show what you stand for and what you believe in, as it may alienate your prospects. That is true and that exact thing happened to me. A man invited me to connect on LinkedIn, so as usual […]