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Home > Binnion Blogs > Social media tips

Social media tips

April 7, 2017

Love it, hate it, or just confused by it? The new Reply format on Twitter

jane-binnion

Last year Twitter decided that they would change the 140 character limit. At the end of March they made a change to how we reply to someone’s tweet so @ names don’t count in the 140 characters, regardless of how many people  are included in that reply.
That’s the good news.  The bad news is many of us are confused by the change.

Filed Under: Social media tips, Social media training Tagged With: social media

February 10, 2017

An End To Random, Unless Random Is Your Social Media Strategy

Posting with INTENT

Most organisations that invite me to work with them do so because their outgoing communications are random and therefore mostly ineffective. Statements such as this are common place; we know we need to get organised but we don’t know where to start. So in this post I will explain how developing a simple strategy will […]

Filed Under: Business growth, Social media tips

January 13, 2017

Social media for business – your Dos and Don’ts

Women in business

Whenever I deliver team training on social media for businesses I am asked for a list of Dos and Don’ts. Once we get beyond the obvious ones like don’t swear, don’t react in anger or frustration, don’t go online drunk and don’t slag off your customers….. we then start getting into a discussion about the organisation’s tone of […]

Filed Under: Business education, Online reputation management, Social media policy, Social media tips, Social media training Tagged With: social media for business

October 31, 2016

Hats off to Forever – Social media and the direct sales industry

Forever has created a 10 week count down to Christmas social media planner for their agents, giving them ideas and a structure, thus creating a consistent message around the world. Both simple and brilliant. So well done Forever

Filed Under: Business education, Business growth, Social media tips

October 21, 2016

Responding to recommendation requests on LinkedIn – demystified

A little while ago LinkedIn changed the way they send recommendation requests and I’m aware that people are getting in a pickle. So this post is a simple step by step guide to the process of responding to a recommendation request by one of your connections.

Filed Under: Business education, Business growth, Social media tips, Social media training

October 5, 2016

On a mission to put the social back into social media

I noticed that the busier I got the less I was following my own philosophy of building relationships on twitter, so I made a decision that for 2 weeks I would follow back every real tweeter that followed me and I would start a conversation with an open question  (I did sociology degree so I know about these things!).

Filed Under: Business growth, Social media policy, Social media tips, Social media training

September 26, 2016

#Malmo – a lesson on the spreading of racial hatred on twitter

Sharing bullshit on social media

While researching for my column I checked out what was trending on Sunday evening and I saw news breaking about #Malmo. People were tweeting about explosions and terrorist attacks in Sweden, claiming a news blackout by the BBC and Sky. I checked and there was indeed nothing about it in the news but I was wary about the tone of the tweets as they were pretty hard line anti-Islam

Filed Under: Online reputation management, Online safety, Social media policy, Social media tips, Social media training

August 12, 2016

How to survive social media overwhelm during times of political upheaval.

The expression ignorance is bliss feels spot on right now, but whilst I’m frequently tempted to move to an off grid remote island I know that I need to understand what’s going on out there. I totally appreciate and celebrate the shift towards transparency and accountability brought about by social media, but it does mean we are confronted with disturbing issues on an almost daily basis.

Filed Under: Business education, Online safety, Social media tips, Social media training Tagged With: social media

November 25, 2015

Social Media for Business Use – 5 Top Tips

Social media has created a communication revolution and it’s not going away. This has an obvious impact on business too and many businesses are still trying to get to grips with it all, so here are my 5 Top Tips on social media for business use.

Filed Under: Business education, Facebook for business, Social media and the 3rd sector, Social media policy, Social media tips, Social media training Tagged With: Lancashire social media, social media for business

October 27, 2015

Three companies that are using social media marketing to speak positively to young women.

jane-binnion

**Beware, you may need tissues! There’s a lot of debate lately as to whether or not you should show what you stand for and what you believe in, as it may alienate your prospects. That is true and that exact thing happened to me. A  man invited me to connect on LinkedIn, so as usual […]

Filed Under: Business education, Sales skills, Social media tips, Young people and social media Tagged With: social media campaigns, young women and self esteem, youtube

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