A version of this article first appeared in Jane Binnion’s column in the Lancaster Guardian What is ‘The right to be forgotten’ ? One of the concerns that people talk to me about is, with so much information being on- line, can old information be dragged up and used against you? – as in the […]
Social media tips
Should GP surgeries be on Facebook?
When we hear news that 2 week waiting time to get to see a GP is standard, Doctors will vote on whether to charge patients for GP appointments, and 93 year old woman told to find a new GP, it ‘s unsurprising that people are confused and more than a little worried. So GP’s surgeries finding effective ways to communicate outwards to their community is well overdue.
How Facebook for Business Really Works
There are all sorts of info-graphics, algorithms statistics, webinars and best-selling books on how to use Facebook for business. This man hasn’t read any of them, but the way Mark used Facebook last month is probably the best lesson anyone could ever have. This is how Facebook for business really works… Mark […]
Social media overwhelm and what to do about it.
Do you sometimes feel overwhelmed by social media? It doesn’t matter if you are a sole trader or the social media manager for an organisation, it gets us all. Which platforms to use? What to post? How much time to spend on there? How do I know if it’s working? I made this vlog based on many of the comments I hear, because with a plan and good support, it doesn’t have to be like that.
What if organisations stopped being scared and got the whole team on board with their social media strategy?
Social media policies are increasingly popular, yet costly mistakes are still being made. What if we put less emphasis on having a piece of paper and made a commitment to train our staff, build a fully inclusive strategy and have the whole team as your customer care eyes and ears?
Are vlogs going to replace blogs?
One of the things that I really love about social media is that it has enabled people to think about the different ways that people take in information and given them the tools to address that. Video logs (vlogging) enables you to build a better relationship with your audience, but will they replace blogs?
Young people and social media. Whose job is it to keep them safe?
The young people and social media debate is now on a par with the sex education debate. Who should teach our young people to keep safe, teachers, or parents?
Taking good care of your social media manager.
If a skilled and experienced social media manager can make a mistake like the guy from US Airways, what about all those who have just been given the job with no training?
Getting off the fence to show your customers you have substance.
Honey Maid was heavily criticised for a previous advert by people who take a homophobic stance in life. This company could have got scared and panicked , but they didn’t, they stood their ground and came back with this wonderful, non aggressive response.
Dump the logo and show yourself
This year my customers will be coming out from behind their logo and building successful relationships that will grow their organisation.