All signs are that 2015 will see social media having an even bigger impact on organisations – which means more decisions about resources. So here are four options and some Top Tips, to help you think about managing your social media successfully in 2015 .
Social media training
Increasingly employers just hand over responsibility for the company social media to the youngest person in the office just because they are young and therefore must understand social media. But just because someone has been on twitter since they were 15 does not mean they understand social media etiquette, or your business well enough for you to just hand over the company voice with no training or support.
Social media is still relatively new so of course we all make mistakes, but just for Halloween fun I’ve pulled together some of the worst, and amazingly common, horrible behaviours that will have you wanting to hide under your duvet!
There is an increase in disciplinary cases and people losing their jobs over supposed misuse of social media. Social media is so new that employment law is still to catch up. In this post I look at the issues around your social media policy, is it worth the paper its printed on? and some top tips for producing a useful and meaningful policy.
If you’ve been on Facebook lately you might have been surprised to see David Cameron popping up in your news-feed. Don’t worry the government haven’t hacked your Facebook account and added David as a friend. His marketing team have cottoned on to the fact that Facebook is a very inexpensive way to get in front of a large audience.
As a published author I already know that writing and producing a book is totally a labour of love. It’s very time consuming and not really financially rewarding, so I decided that I would go down the route of crowd-funding for this project, to raise the resources to get it beautifully formatted and produced for publication. Believe me this is not the easy option.
Back in May I wrote ‘What if organisations stopped being scared and got the whole team on board with their social media strategy?’ Then this summer I was invited to deliver team training for Safety Management UK a Fire Risk Assessments & Fire Safety Training organisation, an organisation that encourages all the team to use social media in work time.
Did you know that you can schedule tweets on twitter now? I didn’t! It was their their best kept secret. here social media trainer, Jane Binnion, gives you a step by step guide to scheduling tweets on twitter.
We need to train ourselves to stop and think “Who will see this?” and not share pictures of other people without permission – just in case. I grew up with the saying, “it’s not my news to share”. I think that’s possibly a good rule for social media. If someone wants people to know their news, they will tell them themselves.
When we hear news that 2 week waiting time to get to see a GP is standard, Doctors will vote on whether to charge patients for GP appointments, and 93 year old woman told to find a new GP, it ‘s unsurprising that people are confused and more than a little worried. So GP’s surgeries finding effective ways to communicate outwards to their community is well overdue.