Ethical sales training

Have you ever had a bad sales experience as a customer? How did that leave you feeling about the organisation concerned?

Traditional sales training focusses primarily on the pitch and can feel manipulative and pushy, you only have to be on the receiving end of a cold call to know that. But now, more than ever, sales should absolutely not be the dirty side of business.

Jane was trained by Phil M Jones in 2011 and then created her ethical sales skills curriculum for people who hate the whole sales thing but need to sell.

What is ethical selling?

If you have set up in business or run a not-for-profit organisation it is a safe bet that you are passionate about your product or service. The key to selling is to translate that passion into a simple and positive buying experience.

Ongoing sales don’t come from pushing people into purchases that they do not want. They come from delivering great customer care, getting referrals and having happy customers that sell your product for you.

Ethical sales training is steeped in emotional intelligence with the purpose of developing the skills needed to sell a great product at a fair price, to people that need it and want it. It is about a joined up process that puts the focus on the customer’s needs.

Ethical selling goes hand-in-hand with social media; it involves an open, transparent conversation with potential customers that allows you to identify how you can meet their needs.

In house team training

I design and deliver bespoke sales training for your team that enables people to understand why they are uncomfortable selling, recognise what may have gone wrong in the past, overcome their blocks and build confidence in selling their goods and services in the knowledge that the customer is being treated well.

To effectively grow your business through ethical selling, the development of soft skills (emotional and social intelligence) and an awareness of how what you do meets your target market’s needs is essential.

As part of your sales training I will:

• Get to know your company, your current practices, aims and ideal customers.
• Develop a training and coaching programme for you based around the 6 core sales skills, tailored to your specific products/services and team.
• Work with you to set action plans which will be followed up at agreed times.
• Provide ongoing support.
• Review progress and address any issues.

This training is offered as 1 or 2 day course, or a series of sessions over a longer period.

**Jane is running a one off public course July 4th in Lancaster. For full details click here

One to one coaching

For sole traders or those that prefer one on one learning we will devise a coaching programme to look at your current marketing, sales and customer care processes to increase your confidence and your sales.

Seminars on ethical sales for your conference or training day

Jane delivers engaging and entertaining seminars of between 30 and 90 minutes on the importance of selling ethically in this age of transparency.

The Heart of Sales

The book! Jane’s book on practical ethical sales skills, The Heart of Sales, is available on Amazon. Order your copy here

For a bulk order or signed copies please email jane@janebinion.com

Can you train us in cold calling?

Like most people I dislike  cold calling so I don’t deliver that training. However, we have so much information at our fingertips now that the training I deliver means never having to put your teams or your customers through cold calling again.

Selling ethically is how we grow a sustainable organisation in this age of transparency and accountability.

If that is the kind of sales training you want for you and your team, then give me a call on 01524 752723. Or find me on Facebook as Ethical Business Training

Jaguar reminds us – Become impeccable, use integrity, and you will thrive.