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Home > Binnion Blogs > Business education > Is it a bird? Is it a plane?
super women of lancashire e-book

May 4, 2012

Is it a bird? Is it a plane?

No, it’s Super Woman alive and well in Lancashire!

 

Last month I was presenting on social media at a business growth seminar.         The main speaker put up a slide of 3 top entrepreneurs and asked   “what have these 3 got in common”?   A woman behind me replied “they’re all blokes“!

It made us laugh but every woman there who juggles the roles of business owner and carer quietly nodded.

Then talking with a male co-trainer last week he said the “I don’t know how you do it” and  went on to add that he is very conscious that the business books he reads  are talking to men, and further more men who probably don’t do the school run or clean out the guinea pig hutch whilst cooking lasagne! He said occasionally children are mentioned in these books, but with no concern as to the care of them.

In so many ways this is of course just old news; however as a social media trainer and business coach I am lucky enough to regularly spend time with   creative and resourceful women business owners, often women who work from home to balance the raising of children – as I am doing – and who are not being taken seriously despite the fact that their juggling acts make superwoman look like a coach potato.

I am a single mum myself and after 20 years in the public sector I decided to run a business from home thinking it would give me more time Ha ha! The truth is I have never worked harder.  I love self-employment, but I can’t help thinking now and then ‘oh for a wife’!!

So, after hearing many familiar stories I’ve decided to put together a series of blogs celebrating our amazing super women.  Over the next few weeks I will be gathering up the words of local business women in Lancashire, recording their successes and their particular challenges.

If this rings a bell for you I would love to hear your story so please get in touch.

And…Next time you think you see a blur rush past you all suited and booted, likelihood is it was another business woman rushing home to make tea for the kids!

Filed Under: Business education, Self employment, Women in business

Jane Binnion is an ethical business trainer based in Lancashire UK. To contact Jane, email jane@janebinnion.com

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