If, like Claire Johnson of Indigo Swirl, you think Linkedin is the grey, boring site with little to offer, you might want to read how she changed her mind..
Is LinkedIn for me?
My take on the Getting Seen Marketing Master-class
I heard about the Getting Seen one day workshop on Twitter. It sounded ideal and the best bit was that they were offering a free place to someone if they tweeted in their marketing aim for 2013.
My response was; ‘We want Indigo Swirl ice cream bar to be a ‘must have’ for events in 2013. Social media training would really help.’
To my surprise I was offered the place!
The morning workshop by Tom Cumpsty on Blogging and Content Strategy was really useful and I came out of the session geared up to investigate Pinterest and to get blogging.
I was looking forward to Jane Binnion’s afternoon workshop on Twitter and LinkedIn. As an experiment in the week leading up to the Getting Seen event I started to interact more on Twitter, commenting on other people’s tweets, re-tweeting and posting more tweets of my own. It really worked as my number of followers increased by about 40. I couldn’t wait to hear what Jane had to say about Twitter as I was starting to get obsessed by it!
And then there was LinkedIn. I knew nothing about it and honestly thought that it wasn’t for us. It was the Twitter part of the seminar I was interested in and I fully expected to just sit through the LinkedIn bit until we got to the ‘good stuff’.
Ok I was wrong! Once Jane starting talking about LinkedIn I was surprised at how quickly she grabbed my attention. What I had thought of as a ‘boring’ medium most suited to people who work in large organisations was actually a relevant networking tool for any kind of business, whatever their size. And not only that, LinkedIn can be every bit as ‘addictive’ as Twitter or Pinterest!
Finding someone you want to connect with is like solving a puzzle. You have to be connected to someone who is connected to them.
It’s hard for a small business to ‘do everything’. There are so many variations of social media out there but one thing that I learnt from
the Getting Seen event is that you don’t have to do it all. Just choose a few outlets that work for you.
I think Facebook and Pinterest are a great way for us to reach and interact with potential customers and Twitter works well at getting the Indigo Swirl name out there. But we’d also like to build up good relationships with particular venues and businesses who might use us for a Corporate event or even put us on their recommended list for Weddings. Therefore we’ll definitely add LinkedIn to our marketing mix.
To find out more about Claire Johnson and Indigo Swirl ice cream bar hire, go to www.indigoswirl.co.uk
If you would like to learn how to use LinkedIn, or any other site, to get in front of the right people for your organisation, contact Jane – Jane@janessocialmedia