The Heart of Sales is a systematic, practical, no-nonsense guide to selling ethically for everyone who ‘hates the whole sales thing’ but needs to sell to ensure the future of their business or organisation.
The Heart of Sales explores firstly how we can get in our own way in business transactions and then the 3 main reasons why people don’t buy from you – and how to address these.
As a business trainer Jane Binnion has included exercises throughout the book and reminders to record your action points.
We live in an age of transparency and accountability and ethical sales is not only heart based selling but also now makes total economic sense.
Whilst written with micro-businesses in mind this book is for anyone who wants to sell without compromising their value base.
Preparation is everything and preparing ourselves is a crucial part of selling with confidence because when we are uncomfortable with the sales process we tend to put blocks in the way and sabotage the sale. This free chapter of The Heart of Sales gives you exercises to try out to enable you to look at your blocks.
If you enjoy this chapter you can buy the whole book from Amazon here or you can get a signed copy from Jane by emailing Jane@janebinnion.com
There is also a one day course in Lancaster, Lancashire on July 4th, full details here
Jane delivers team training on selling ethically. For more information about that click here or email Jane@janebinnion.com