In a workshop I delivered a little while ago about on-line reputation, someone asked me what their organisation should do as there was a big debate going on that involved many of their customers and they didn’t know where to position themselves on social media, or if they should just keep well out of the way.
My answer is that an organisation’s social media should reflect their company’s values regarding this issue – and others. It is of course important for staff and customers to fully understand what that value base is.
In my last vlog Have you pee’d anyone off lately? I talked about letting people know what you stand for because it is increasingly important to people to know who they are dealing with, at the very least so that we can make a decision to be a fan – or keep well away.
This weekend someone shared this on Facebook and I love it. This company was heavily criticised for a previous advert by people who take a homophobic stance in life. This company, who I had pretty much never heard of, could have got scared, panicked and decided that they had got it wrong. They didn’t, they came back with a wonderful, non aggressive response that will have won them even more fans. It certainly made me go all mushy.
Honey Maid wanted to show what they stand for and stuck by that. They may have lost some customers in the process, but they will have gained a whole lot more for being brave. I certainly know who they are now, and look, I’m sharing their new advert with you!
I have always said that if you sit on the fence you just end up with splinters up your bum!
How do you feel about showing yourself and what you stand for? Does it make you nervous, or excited?
I’d love to hear what you think, so please drop me a message below. I read and respond to all comments.
Jane Binnion is a social media and ethical sales trainer, if this post has got you interested in knowing more about Jane’s work , drop her an email email@example.com, or sign up for her monthly newsletter here