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Jane Binnion

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Digital skills training cover

Social media training

At a time when we all have to do more with less, when done well, not only is Digital Media a highly effective and inexpensive way of getting your brand out there, but it also provides us with a brilliant range of free tools for networking, relationship building, research, customer care and reputation management.

We design and deliver a range of  training options to address your needs, whether you are a total novice or a digi-native wanting to become more strategic.

All our training is :

  • Strategic
  • Systematic
  • Solution focussed
  • Relevant
  • Hands on
  • Delivered in plain English not tech speak
  • Backed with support services and products

In house team training

The best social media campaigns are embedded deeply in the identity of the company, not just something you do but something you are. Transparent, accountable and engaged with customers.

Team training for social media brings advantages over delegating responsibility to just one or two people. Having a team who are knowledgeable and actively involved will help to integrate social activities into the organisation and give you a more varied, better quality presence.

We work with private and public sector organisations and tailor your training according to your needs.

Social media strategy

If your social media  feels more miss than hit the likelihood is you are not working strategically.

Developing a strategy does not have to be scary and complicated.

Why? is the first question to ask when doing social media for business. My job is to work with you to develop a strategy with clear, measurable objectives, leaving you with an action plan to achieve your goals.

Your strategic plan will cover areas such as target demographics, appropriate social media platforms, content strategy, calendars of activity and managing it all. Naturally it will be fully tailored to your organisation.

*I also have a simple strategy planner for you to download if you prefer to do it yourself.

Social media policy – staff training

Social media is now a fixture in most of our home and work lives, but its use can cause unforeseen problems that can result in disciplinary hearings, dismissals, and expensive employment tribunals.

Getting a workable social media policy in place can avoid this unnecessary hassle and expense by setting usage guidelines for what is and is not acceptable. But a policy alone does not stop intelligent people doing daft things, therefore we recommend all staff are provided with training that makes your policy relevant and understandable.

I offer staff induction or refresher training on social media policy from £350.

We also have a popular staff training film #THINK which highlights the dos and don’ts and simplifies the issues. You can buy your copy of that here for just £97.50

Read more here

One to one coaching

For people that prefer one on one training. This will leave you with a strategy and the skills to find and engage with your target audience on your chosen platform.

Coaching packages – This is the ideal option for an organisation’s social media manager. Many organisations do not have the skills in-house to provide the support and supervision needed by their social media manager, leaving the person in this role isolated with no-one to bounce ideas around.  I provide monthly sessions, via skype or face to face, to create a plan that works for the organisation and provide support, guidance, a sounding board and accountability.

Public workshops

I deliver small-group workshops via training providers in the north west. These workshops are specifically designed to support smaller organisations who are just getting started with their digital marketing, or who are feeling stuck. As the number of attendees is strictly limited, everyone gets attention and the chance to learn in a small group environment.

These are run at

  • Mtraining – Manchester Science park
  • Blackburn College
  • Lancaster and Morecambe College

Other workshops

We provide training in a range of digital areas to help you communicate with your audience, including;

  • Blogging and Vlogging workshops for content development that engages your audience.
  • Mastering Mailchimp for effective email marketing.
  • WordPress for Beginners for people building a blog or simple website.

Seminars and event speaker

Jane is a popular and engaging speaker who demystifies the world of social media sparking interest in even the most sceptical of audiences. To discuss your needs contact Jane via jane@janebinnion.com or call 01524 752723

Primary Sidebar

Social media training

  • In house team training
  • Social media strategy
  • Social media policy
  • One to one coaching
  • Public workshops
  • Other workshops
  • Seminars
Ffion Jones

Ffion Jones

Marketing Assistant
FastAnt

We couldn’t have asked for a friendlier and more down to earth approach

Jane was a brilliant choice of social media trainer for our company. We required someone that was not only able to help with our social media strategy but also to assist with introducing our sales team to Twitter. Her training was concise and specific to our requirements so we were able to get as much out of the training as possible.

Jane’s seminar made a huge impact on our attitude to social media and in particular with the sales team. We couldn’t have asked for a friendlier and more down to earth approach to the training. So if you’re in the market for a trainer/consultant in the field of social media or ethical sales, then Jane is definitely worth a call!

Lauren McMillan

Lauren McMillan

Resource Coordinator
Different Strokes Charity

Thank you so much Jane!! The training was invaluable to the whole team. Not only to inspire us to do more with our social media accounts but in how and why we need to do this. I love how you adapted the training to us and spent the time doing theory and practical. So many training courses are theory which is great but when you sit down at your desk afterwards you don't know how to apply it. Your knowledge, flexibility and training will benefit our organisation for years to come. Thank you

Marianne Hesketh

Marianne Hesketh

Service Director Performance and Innovation
Wyre Council

All learnt new skills through really good interactive sessions

Wyre Council was keen to utilise social media to develop better 2 way conversations with residents and to help address our channel shift campaign. We engaged Jane to help us to get the buy in from our Senior Leadership Team to deliver this vision and we are now well on our way. Jane also worked with our Communications, HR and IT team to develop a shared Social Media Action Plan. All learnt new skills through really good interactive sessions. Great value for money. I would recommend Jane and will no doubt be working with her in the future

Get in touch

The best way to get hold of me is to pick up the phone, I’m always happy to chat.

01524 752723
07521 314926

If I’m not there, leave a message and I’ll get back to you as soon as I can.

Alternatively, you may find me on Twitter @janebinnion or you can send me a message using this form

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    Trading name of Ethical Business Training Limited.
    Registered in England and Wales No: 9466041
    45 Meadow Park, Galgate, LA20NH.
    Director Jane Binnion

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