At a time when we all have to do more with less, when done well, not only is Digital Media a highly effective and inexpensive way of getting your brand out there, but it also provides us with a brilliant range of free tools for networking, relationship building, research, customer care and reputation management.
We design and deliver a range of training options to address your needs, whether you are a total novice or a digi-native wanting to become more strategic.
All our training is :
- Solution focussed
- Hands on
- Delivered in plain English not tech speak
- Backed with support services and products
In house team training
The best social media campaigns are embedded deeply in the identity of the company, not just something you do but something you are. Transparent, accountable and engaged with customers.
Team training for social media brings advantages over delegating responsibility to just one or two people. Having a team who are knowledgeable and actively involved will help to integrate social activities into the organisation and give you a more varied, better quality presence.
We work with private and public sector organisations and tailor your training according to your needs.
Social media strategy
If your social media feels more miss than hit the likelihood is you are not working strategically.
Developing a strategy does not have to be scary and complicated.
Why? is the first question to ask when doing social media for business. My job is to work with you to develop a strategy with clear, measurable objectives, leaving you with an action plan to achieve your goals.
Your strategic plan will cover areas such as target demographics, appropriate social media platforms, content strategy, calendars of activity and managing it all. Naturally it will be fully tailored to your organisation.
*I also have a simple strategy planner for you to download if you prefer to do it yourself.
Social media policy – staff training
Social media is now a fixture in most of our home and work lives, but its use can cause unforeseen problems that can result in disciplinary hearings, dismissals, and expensive employment tribunals.
Getting a workable social media policy in place can avoid this unnecessary hassle and expense by setting usage guidelines for what is and is not acceptable. But a policy alone does not stop intelligent people doing daft things, therefore we recommend all staff are provided with training that makes your policy relevant and understandable.
I offer staff induction or refresher training on social media policy from £350.
We also have a popular staff training film #THINK which highlights the dos and don’ts and simplifies the issues. You can buy your copy of that here for just £97.50
Read more here
One to one coaching
For people that prefer one on one training. This will leave you with a strategy and the skills to find and engage with your target audience on your chosen platform.
Coaching packages – This is the ideal option for an organisation’s social media manager. Many organisations do not have the skills in-house to provide the support and supervision needed by their social media manager, leaving the person in this role isolated with no-one to bounce ideas around. I provide monthly sessions, via skype or face to face, to create a plan that works for the organisation and provide support, guidance, a sounding board and accountability.
I deliver small-group workshops via training providers in the north west. These workshops are specifically designed to support smaller organisations who are just getting started with their digital marketing, or who are feeling stuck. As the number of attendees is strictly limited, everyone gets attention and the chance to learn in a small group environment.
These are run at
- Mtraining – Manchester Science park
- Blackburn College
- Lancaster and Morecambe College
We provide training in a range of digital areas to help you communicate with your audience, including;
- Blogging and Vlogging workshops for content development that engages your audience.
- Mastering Mailchimp for effective email marketing.
- WordPress for Beginners for people building a blog or simple website.
Seminars and event speaker
Jane is a popular and engaging speaker who demystifies the world of social media sparking interest in even the most sceptical of audiences. To discuss your needs contact Jane via firstname.lastname@example.org or call 01524 752723