I have one claim to fame and that is that I have been friends with artist Lisa Hooper for a very long time. So when I was asked to run a sales skills seminar for Lancaster artists it was a great excuse to do a Q&A with her.
Bringing a new product to market? Why working your ar*e off just ain’t enough.
Most small business owners work very hard to bring a new product to market, but then quickly discover that all that hard work put into production isn’t enough. How can you get attention for your new product with so much noise around?
Business lessons learnt from selling nettle soup.
There is a great honestly about selling ‘home made’. We pick the nettles, we know where everything is from and how it was cooked. We felt totally at ease in giving away tasters and educating people on this rather odd product and the result was people saying, “I’ve been told to come and buy your soup”. Sales from referrals in less than an hour. Now isn’t that what every business wants?