Social media policies are increasingly popular, yet costly mistakes are still being made. What if we put less emphasis on having a piece of paper and made a commitment to train our staff, build a fully inclusive strategy and have the whole team as your customer care eyes and ears?
Are your staff drowning in your policies?
I am increasingly hearing organisations asking for a social media policy to be drawn up. It’s great to have a policy on important issues, but what do you do then? if your staff don’t actually understand your policy then it’s just a waste of time, paper and money.
#Think. If the policy is important enough to be written then surely it must be worth training your staff so that they understand it too?