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Home > Binnion Blogs > Business growth > Training Your Social Media Manager

November 6, 2014

Training Your Social Media Manager

 As a social media trainer I train  individuals and teams to use social media well for their business or charity. But increasingly lately I’m delighted to say that  I’ve been asked to train the people appointed as social media managers.

This is particularly smart move by those organisations as they are investing  in their staff when so many  just put some one in role and leave them to get on with it with very little support.

Increasingly  employers just hand over responsibility to the youngest person in the office just because they are young and therefore must understand social media.  By virtue of their age they are the most experienced person in the  team! But just because someone has been on twitter since they were 15 does not mean they understand social media etiquette, or your business well enough for you to just hand  over the company voice.

Social media is so new  and actually very few social media managers are trained  to do what they do. That means a large number of staff put in post will have limited skills in this area. But it also  means that appointing a social media manager is a difficult task as it’s hard for people to know what skills the new recruit should have.

Organisations have admitted to me that they have asked at interview for a totally different post,’do you know about social media?’ The consequence is that  organisations are handing over their reputation, not monitoring the work but then are quick to  sack people when things go wrong.

Social media managers I talk to are  often left with no time for research to  keep up to date with changes either as their manager did not know that that was needed.

Social media management involves research,  a good understanding of marketing,  sales, and customer care. It involves planning campaigns, evaluation and understanding your customer profile. It also requires regular communication with all other departments.

So you can see that just leaving someone who is familiar with social media to get on with it,is not a great business plan. 

Last month I was contacted by  Big Green Energy. They  had appointed a young man to work as  their social media manager and asked me to work with him as no one in house  had the expertise to guide him. He was competent on social media platforms but needed a coaching session to pull all the elements together and  focus on  how to use it for business growth.  A 90 minute strategy session via live webinar left with with a knowledge of how to use all the current tools and enabled him to develop a clear plan of action.

It’s really important  for social media managers to have someone to  bounce ideas around with when there is no-one in house to do that with. And I just love working with people on their plans, campaigns and strategies.

I’m a trainer who also does social media management for others as well as myself, so I understand the practice as well as the theory and I know what needs to be done.

 “Working with Jane has been a pleasure. She is prompt in her dealings and understands exactly what needs to be carried out. Thank you Jane. Michael Orr. MD. The Big Green Energy Company“

 What do you think? Are you a social media manager who feels unsupported?  Are you an employer who has implemented  good support for your social media manager? Drop me a comment below, I’d love to hear your thoughts and experiences. 

 

If you would like to talk to me about offering training, or on-going support, to your social media manager just drop me an email jane@janebinnion.com or give me a call on 01524 752723

Filed Under: Business growth, Facebook for business, Social media tips, Social media training

Jane Binnion is an ethical business trainer based in Lancashire UK. To contact Jane, email jane@janebinnion.com

Previous Post: « Trick or Treat? 5 horrifying social media behaviours guaranteed to make you scream!
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